Rona Cherry, RCA's principal, brings to each assignment over 25 years experience, including serving as Vice President/New Magazine Development for major publishing companies including General Media International, The New York Times Company Magazine Group, and the Golf Digest Companies.
Her years of print and online experience include almost equal amounts of time in big corporate publishing (Condé Nast, New York Times Company, Newsweek) and entrepreneurial start-ups/relaunches (Longevity, New Jersey Life Health+Beauty--and more). Consulting clients have ranged from Vox Hamptons magazine to w2wlink.com, a site for business women. She is currently a contributing editor at NYCitywoman.com.
Rona's first New York media job was as a reporter for The Wall Street Journal. She later worked as a business-finance editor for Newsweek, a reporter for The New York Times, then moved to Glamour magazine where she was later named executive editor of the 2.3 million circulation monthly.
Rona eventually left Condé Nast to join General Media International where, among other responsibilities, she developed Longevity magazine and served as the editor-in-chief of the award-winning health/lifestyle monthly. Then returning to the New York Times Company she directed the launches of Fitness and Golf Digest Woman magazines, serving as editor-in-chief of both publications. With all her projects, she worked with ad sales and marketing staffs, oversaw PR, worked on ancillary programs, managed staffs.
Drawing on her hands-on publishing experience in all forms of media, Rona founded her independent firm, L&R Media Group Inc., in 2001 and focused on start-ups, creating editorial content for internet sites, manuscript analysis, writing and editing. She also developed and ran the internet site, lovemagazine.com. The company has now been renamed Rona Cherry Associates.
An award-winning journalist, Rona has written for numerous publications including The New York Times Sunday Magazine, The New York Times Book Review, Ladies Home Journal, Vegetarian Times, Life Extension, Beliefnet.com, NYCitywoman.com and RealAge.com. She co-authored The World of American Business (Harper & Row) and Woman in the Year 2000 (Arbor House).
She has served on the Board of Directors of the American Society of Magazine Editors and has been a judge for the National Magazine Awards, the Interactive Media Awards, the James Beard Foundation Journalism Awards, and others. She has appeared on national television shows such as "Today" and "Entertainment Tonight" and addressed groups including the American Society of Journalists and Authors and the National Federation of Press Women. She served as a vice-president of the Newswomen's Club of New York and was a founding member of the March of Dimes National Communications Council. Her work has given her access to some of the leading figures of our times, including Katie Couric (left), the Dalai Lama (center) and Hillary Clinton (right).
Rona holds a B.A. degree from American University, Washington D.C., and an M.S. from Columbia University's Graduate School of Journalism. She has received additional training in social media at Columbia. She has also taken social media courses at City University's Graduate School for Journalism to stay abreast of cutting edge social media developments. She has served as an adjunct at the New School for Social Research and for several years has been involved with American University's Alumni-Student Mentoring Program.
In 2010, she received AU's Mentor Participation Award. In private life, Rona joined Disaster Chaplaincy Services, NY in 2006 and serves as a volunteer in local crisis situations.